Mav
A conversational AI platform that engages insurance leads over text and voice, qualifying them and connecting them to a licensed agent.
Overview
Mav is a conversational AI platform built for insurance agencies, carriers, and contact centers, engaging leads through automated two-way text and voice conversations rather than a static chatbot script. The company, founded in 2015 and based in Las Vegas, positions Mav as working alongside licensed agents, not replacing them: the AI qualifies a lead and hands off the conversation once it’s ready for a human.
Integrations
Mav’s integration with Canopy Connect is notable because it changes what the AI can talk about mid-conversation: by incorporating a Canopy Connect link into its flow, Mav can reference a prospect’s actual, verified coverages and limits rather than relying only on what the prospect types into a chat window. Mav also connects to common sales and collaboration tools (Salesforce, HubSpot, Slack, Microsoft Teams, and Zapier) at no additional cost, per the company.
Key Features
- Automated two-way text and voice conversations with leads, around the clock
- Qualifies prospects and hands off to a licensed agent
- Can incorporate a Canopy Connect link into its conversation flow and respond based on a prospect's actual coverages and limits
- Connects to Salesforce, HubSpot, Slack, Microsoft Teams, and Zapier at no extra cost, per the company
Pricing
Mav does not publish a public pricing page; pricing is quote-based and likely scales with lead volume.
Who It's Best For
Agencies and carriers that want unattended, 24/7 lead engagement over text or voice before a licensed agent gets involved.
Insurance agencies, carriers, and contact centers in P&C, auto, home, and life insurance.
Pros & Cons
Pros
- Operates continuously rather than only during staffed hours
- Reports meaningful cost and conversion improvements for client organizations (the company cites up to 50% cost reduction and 30% higher conversion for some clients)
- Can reference verified policy data mid-conversation when paired with a data intake tool like Canopy Connect
Cons
- As a conversational AI product, output quality depends on how well it's configured for an agency's specific scripts and compliance requirements. We could not verify this independently
- Newer entrant (founded 2015, with its insurance-specific AI positioning a more recent development) compared to legacy agency software vendors
Frequently Asked Questions
Does Mav replace a licensed agent?
No. Mav is positioned to qualify and engage leads automatically, then connect them to a licensed agent rather than closing business on its own.
Does Mav work with Canopy Connect?
Yes. Mav can incorporate a Canopy Connect link into its conversation flow and respond dynamically based on a prospect's verified coverages, limits, and deductibles.
Sources