Independent research on insurance agency technology.
Compare insurance software, integrations, pricing, features, and technology used by modern insurance agencies.
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AgencyZoom vs Better Agency: Which Insurance CRM Fits Your Agency?
AgencyZoom is the stronger fit for independent P&C agencies that want a documented, bi-directional HawkSoft integration and fully published tiered pricing. Better Agency is the stronger fit for life and health agencies that want a large library of pre-built automation campaigns, with pricing that requires a direct conversation with the vendor.
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AgencyZoom
An insurance sales and service CRM, acquired by Vertafore in 2021, built around pipelines, automation, and AMS sync.
insurance crm
Better Agency
An insurance CRM built around 100+ pre-built automation campaigns, acquired by GloveBox in December 2024.
client intake data collection
Canopy Connect
An insurance data intake platform that pulls verified policy data directly from carriers, or extracts it from uploaded documents, in place of manual intake forms.
agency management systems
HawkSoft
A full-featured agency management system for independent P&C agencies, with flat, published per-user pricing.