Comparative Raters
Software that quotes a risk across multiple carriers at once from a single data entry point, instead of rating each carrier separately.
How This Category Works
A comparative rater takes one set of applicant information and returns quotes from multiple carriers at once, instead of an agent logging into each carrier’s own portal separately. The category has consolidated significantly: several once-independent raters are now owned by the same handful of insurance technology holding companies, which affects how deeply a given rater integrates with other products from the same parent.
Most raters specialize in either personal lines or commercial lines rather than covering both equally well, and rating accuracy depends heavily on how current the rater’s carrier rules are in your specific state.
Featured Products
comparative raters
EZLynx
A browser-based agency management and comparative rating platform for independent agencies, acquired by Applied Systems in 2021.
comparative raters
PL Rating
Vertafore's real-time comparative rating platform for personal lines, with data prefill and instant-bind support for participating carriers.
comparative raters
QuoteRush
A cloud-based comparative rater that quotes personal and commercial lines carriers from a single entry screen.
All Products
TurboRater
A browser-based personal lines comparative rater, originally built by Insurance Technologies Corporation (ITC) and now owned by Zywave.
What to Look For
- How many carriers it rates in your specific state. National carrier counts can hide weak coverage in your market
- Whether it prefills from a data intake tool or AMS, or requires re-entering the same application by hand
- Personal lines versus commercial lines support. Most raters are built for one or the other
- Who owns the product now. This category has consolidated heavily, and roadmaps shift after an acquisition