EZLynx
A browser-based agency management and comparative rating platform for independent agencies, acquired by Applied Systems in 2021.
Overview
EZLynx combines a browser-based agency management system with real-time comparative rating, aimed at independent agencies that want both functions without running two separate platforms. Applied Systems, which already owned the enterprise-focused Applied Epic, acquired EZLynx in March 2021, describing it at the time as one of the fastest-growing agency management systems in the US and a complementary addition rather than a competing product line.
Applied Systems has since worked to integrate EZLynx’s rating technology with Applied Epic, aiming for what its CEO described as a “better together” experience between the two products. That’s relevant context for any agency weighing EZLynx against Epic, since both now answer to the same roadmap.
Pricing
EZLynx does not publish a full, itemized pricing page. As with Applied Epic, expect a quote tailored to agency size and line-of-business mix rather than a published rate card.
Key Features
- Real-time comparative rating for personal lines, described by Applied Systems as industry-leading at the time of its acquisition
- Agency management system functions (client records, policies, and commissions) alongside rating
- Browser-based access with no local install required
- Positioned by Applied Systems to work alongside Applied Epic for agencies that outgrow a single-product setup
Pricing
EZLynx pricing is quote-based; Applied Systems does not publish a full public price list for current plans.
Who It's Best For
Independent agencies that want agency management and real-time personal lines rating in one browser-based platform.
Small to fast-growing independent agencies, with Applied Systems pairing it alongside Applied Epic for larger accounts.
Pros & Cons
Pros
- Combines AMS and comparative rating in one product rather than requiring two separate systems
- Backed by Applied Systems' broader integration and carrier-connection network since the 2021 acquisition
Cons
- Now owned by the same parent as Applied Epic, a direct AMS competitor, which may shape long-term product direction
- Specific current pricing is not publicly listed in full; expect a sales conversation
Frequently Asked Questions
Is EZLynx still a separate product from Applied Epic?
Yes. Applied Systems acquired EZLynx in March 2021 and has integrated its rating technology with Applied Epic, but continues to market EZLynx as its own product for agencies that haven't moved to Epic.
Does EZLynx do agency management or just rating?
Both. EZLynx combines comparative rating with core agency management system functions in one browser-based platform, which is part of why Applied Systems described the acquisition as complementary to Epic rather than redundant.