AgencyZoom vs Better Agency: Which Insurance CRM Fits Your Agency?
Short Answer
AgencyZoom is the stronger fit for independent P&C agencies that want a documented, bi-directional HawkSoft integration and fully published tiered pricing. Better Agency is the stronger fit for life and health agencies that want a large library of pre-built automation campaigns, with pricing that requires a direct conversation with the vendor.
Comparison Table
| Dimension | AgencyZoom | Better Agency |
|---|---|---|
| Pricing model | tiered | quote based |
| Best for | Independent agencies that want a dedicated sales and service pipeline layered on top of their existing AMS. | Life and health agencies that want pre-built automation campaigns for sales, service, claims, and renewals. |
| Agency size | small, mid size | solo, small, mid size |
| Lines of business | personal lines, commercial lines | life health, personal lines, commercial lines |
Key Differences
The clearest difference is pricing transparency: AgencyZoom publishes its tiers outright, while Better Agency requires a sales conversation to get a full quote. The second difference is line-of-business focus. AgencyZoom’s public materials and its HawkSoft integration point toward P&C agencies. Better Agency’s own marketing leans toward life and health agents, even though it lists broader use cases.
Where AgencyZoom Wins
AgencyZoom wins on integration depth with HawkSoft specifically: the two companies publish a joint partner page describing a bi-directional sync, a level of documentation Better Agency doesn’t have for any single AMS. It also wins on pricing transparency. It publishes exact monthly rates, including separate published rates for Allstate and Farmers captive agents, rather than requiring a quote.
Where Better Agency Wins
Better Agency wins on out-of-the-box automation depth, with a stated library of 100+ pre-built campaigns covering sales, service, claims, and renewals. For a life and health-focused agency without the time to build its own automation sequences, that library is the more direct path to value.
Integrations
AgencyZoom’s most substantial, independently verifiable integration is with HawkSoft. Better Agency’s documented integrations run through Meta for Business, NowCerts, Twilio, and Zapier. Zapier extends its reach into tools outside that short list, at the cost of a less direct, native connection.
Best For
Choose AgencyZoom if your agency already runs on HawkSoft, writes predominantly P&C business, and wants to know the exact monthly cost before a sales call. Choose Better Agency if you’re a life and health agency (or run a mixed book) and want a head start from pre-built automation rather than building your own sequences.
Pricing
AgencyZoom: AgencyZoom publishes tiered pricing for independent agencies at $149, $199, and $349 per month, each including seven seats, with separate published rates for Allstate ($99–$129/month) and Farmers captive agents.
Better Agency: GloveBox does not publish a full pricing page for Better Agency. Third-party software directories cite plans starting around $80 per month with no long-term contract; confirm current tiers directly with the vendor.
Our Take
Neither. It depends on fit
Neither product wins outright. They're built for different primary lines of business. Choose based on whether your agency is P&C-and-HawkSoft-centric (AgencyZoom) or life/health-and-automation-centric (Better Agency).
Frequently Asked Questions
Is AgencyZoom or Better Agency cheaper?
AgencyZoom publishes exact tiers: $149–$349/month for independent agencies. Better Agency doesn't publish a full pricing page; third-party listings cite a lower starting price, but agencies should confirm current rates directly with GloveBox.
Which one integrates with HawkSoft?
AgencyZoom has a publicly documented, native, bi-directional integration with HawkSoft. Better Agency's published integrations are Meta for Business, NowCerts, Twilio, and Zapier. HawkSoft is not among them.