Better Agency
An insurance CRM built around 100+ pre-built automation campaigns, acquired by GloveBox in December 2024.
Overview
Better Agency is an insurance CRM built around a large library of pre-built automation campaigns (the vendor cites more than 100) covering sales, service, claims follow-up, and renewals. It was founded in 2019 and acquired by GloveBox in December 2024. It continues to operate under its original name as part of GloveBox’s product line.
The platform leans toward life and health agencies in its own marketing, but vendor listings also describe personal- and commercial-lines use, with document management, built-in texting, and commission reporting rounding out the feature set.
Pricing and Integrations
Unlike HawkSoft or AgencyZoom, GloveBox does not publish a complete, itemized pricing page for Better Agency. Third-party software directories cite a starting price, but agencies should treat that as a starting point for a sales conversation rather than a confirmed rate. On integrations, Better Agency’s native connections are narrower and center on Zapier, which extends its reach into tools it doesn’t connect to directly.
Key Features
- 100+ pre-built automation campaigns for sales, service, claims, and renewals
- Document storage and policy management
- Built-in email and SMS texting
- Premium and commission reporting
- Zapier integration for connecting other tools
Pricing
GloveBox does not publish a full pricing page for Better Agency. Third-party software directories cite plans starting around $80 per month with no long-term contract; confirm current tiers directly with the vendor.
Who It's Best For
Life and health agencies that want pre-built automation campaigns for sales, service, claims, and renewals.
Independent life and health agents; the platform also lists personal- and commercial-lines use cases.
Pros & Cons
Pros
- Large library of pre-built automation campaigns rather than building workflows from scratch
- No long-term contract cited by the vendor
- Zapier support gives it reach into tools outside its native integration list
Cons
- Does not publish a full, itemized pricing page. Exact tiers require contacting sales
- Native integration list is narrower than CRMs built around a specific AMS partnership
- Now part of GloveBox's broader product line, following the December 2024 acquisition
Frequently Asked Questions
Is Better Agency still a separate company?
No. GloveBox acquired Better Agency in December 2024; the product continues to operate under the Better Agency name as part of GloveBox.
Does Better Agency publish its pricing?
Not in full. GloveBox does not list complete pricing tiers on its site; third-party directories cite a starting price, but agencies should confirm current rates directly with the vendor.